When Russell started in 2012 his aim was to build a bicycle business that would provide assistance and maintenance to all types of people riding bikes and to keep them moving day in day out. Part of this was to be located in places where people riding bikes would come, rather than being located in places where you would need to go out of your way to get to hence the workshop at Sheffield Railway Station. Another aspect was to make bicycle repairs affordable. Many people see riding a bike as being ‘Free’ it isn’t. There is a cost to maintaining a bike even if you’ve been given it for free from someone. This is an important aspect as a poorly maintained bike could cause you to have an accident and hurt yourself and others. So Russell wanted to create a way that you could spread the cost of maintenance, voila, Russell’s Bicycle Club is born.